When it comes to self-care, we often think about bubble baths, sheet masks, and Sunday afternoons where nobody needs us for anything. But most of us are grabbing our self-care essentials while we’re also picking up milk, socks, or yet another birthday gift for our kid’s classmate.
That’s where Target and Walmart come in. They’re not just where we do our errands; they’re where we stock up on the things that help us feel human again. So… which store actually delivers the better self-care experience? I took a deep dive into both to compare product selection, pricing, vibes, and extras. Here’s what I found.
Round 1: Product Selection
Target:
Target has become a bit of a self-care haven in recent years. Think elevated brands like Native, Versed, Olay, and The Honey Pot alongside indie clean beauty finds. Their skincare, bath & body, and personal care aisles feel curated; like someone cared about your “treat yourself” moment.
They also lean into wellness, with products like magnesium sprays, sleep gummies, and pretty journals placed right near bubble baths. And yes, there’s usually a cute robe nearby too.
Walmart:
Walmart might surprise you here. The selection is broader than ever, including affordable skincare from CeraVe and Neutrogena, plus a growing wellness section. Walmart has also stepped up with eco-conscious and inclusive brands like SheaMoisture and Not Your Mother’s.
They don’t curate quite as intentionally as Target, but if you know what you’re looking for, you’ll probably find it and for a lower price.
Winner: Target
If you love browsing and discovering new self-care goodies, Target’s got the edge.
Round 2: Price Point
Target:
Shopping at Target feels like self-care… until you check out. While not outrageously expensive, Target prices can add up quickly, especially with brand-name or clean-beauty products.
Walmart:
Walmart usually beats Target on price. Their house brands (like Equate or Mainstays) offer solid dupes for popular items, and everyday name-brand products are consistently cheaper.
If you’re building a budget-friendly self-care routine—Walmart wins this round.
Winner: Walmart
For wallet-friendly wellness, Walmart takes it home.
Round 3: Store Experience
Target:
A soothing color palette, well-lit aisles, and that slightly dangerous “I only came for one thing” energy. Target is designed for browsing. You want to be there. The self-care section feels intentional, even aspirational. It’s like a tiny spa break during your week.
Walmart:
Walmart isn’t really trying to give you vibes. It’s practical, efficient, and functional, but not exactly relaxing. The layout is more utilitarian, and the wellness section often feels like an afterthought.
Winner: Target
For ambiance and the overall “I feel taken care of” factor, Target wins by a mile.
Round 4: Inclusivity and Clean Beauty Options
Target:
Target leads here with a diverse and inclusive product lineup; period care brands created by and for Black women, gender-neutral skincare, and more. They also have a clear “clean” label system, making it easy to shop with health or environmental concerns in mind.
Walmart:
Walmart has made major improvements and carries many of the same inclusive brands, especially online. But in-store, the availability is more hit or miss, depending on your location.
Winner: Target
If you’re shopping with values in mind, Target is the more consistent bet.
Round 5: Online Shopping & Delivery
Target:
Same-day pickup, easy delivery, and an app that makes browsing kinda fun. Plus, you can often combine deals with your Circle rewards.
Walmart:
Walmart+ is a strong competitor here with free shipping and quick delivery on tons of items. While the site can feel cluttered, the value is excellent—especially if you’re doing a big haul.
Winner: Tie
Both brands have solid digital experiences. It just depends on what you prioritize: deals or discoverability.
Final Verdict: So, Who Wins?
If your version of self-care includes browsing pretty aisles, discovering new products, and walking out with a latte in hand, Target is the place for you. It nails the experience and makes even the most basic routine feel a little luxurious.
But if you’re focused on value, essentials, and stretching your self-care budget, Walmart quietly holds its own—especially if you know what you want and love a good deal.
My take?
- Go to Target when you want a mood boost and feel like treating yourself.
- Shop Walmart when you need to refill your self-care stash without blowing your budget.
In the end, it’s not really about where you shop—it’s about making space to take care of you.